Crypto.com has launched OG, a standalone prediction markets platform designed to expand its presence in federally regulated event-based trading. The platform, which went live on February 3, targets U.S. users and offers access to CFTC-regulated sports prediction contracts alongside event markets tied to finance, politics, culture, and entertainment.
The launch marks a structural shift for Crypto.com’s prediction markets business. Rather than treating event contracts as a feature inside its core app, the company is spinning the product into a dedicated platform, backed by its regulated derivatives arm, Crypto.com | Derivatives North America (CDNA).
OG is available via mobile app and web, with Crypto.com offering incentives of up to $500 in rewards for the first one million users who sign up.
What exactly is OG offering?
OG allows users to trade on the probability of real-world outcomes, starting with sports. Contracts cover major U.S. events such as the Super Bowl and March Madness, with additional markets spanning economic indicators, entertainment outcomes, and broader cultural events.
All trading is conducted through CDNA, a CFTC-registered exchange and clearinghouse acquired by Crypto.com in 2022. Market prices are displayed as implied probabilities, updating continuously based on aggregate trading activity.
Unlike earlier generations of prediction platforms, OG is positioning itself as both a trading venue and a social layer. Users can follow other traders, compare positions, and track performance via leaderboards. The company says these features are designed to increase engagement and retention rather than simply drive volume.
OG also plans to introduce margin trading via Crypto.com’s federally licensed futures commission merchant. If approved, it would become the first prediction markets platform in the U.S. to offer margin-enabled event contracts.
Investor Takeaway
Why prediction markets are back in focus
Prediction markets have moved from the fringe toward the regulatory mainstream over the past two years. After long-standing legal uncertainty, CFTC-approved sports event contracts began gaining traction in late 2024, opening the door for compliant platforms to operate at scale in the U.S.
Crypto.com was the first company to launch federally licensed sports prediction contracts, and the company says its prediction markets business has grown rapidly since. CEO Kris Marszalek cited 40-fold weekly growth over the past six months, a pace that helped justify the launch of OG as a separate product.
The timing is notable. As retail crypto trading volumes remain cyclical, platforms are increasingly looking to adjacent products that offer frequent engagement, shorter time horizons, and simpler narratives than traditional derivatives.
Sports prediction markets, in particular, sit at the intersection of trading and entertainment, offering a regulated alternative to offshore betting products while retaining market-based pricing.
How OG compares with competitors
OG enters a market that is becoming more crowded. Kalshi remains the most established CFTC-regulated prediction market in the U.S., with a strong focus on political and economic events. Other platforms have experimented with event contracts but often lack scale, liquidity, or regulatory clarity.
Crypto.com’s advantage lies in infrastructure. The company already operates one of the largest global crypto platforms, with existing compliance systems, security controls, and a user base familiar with derivatives trading.
OG also benefits from Crypto.com’s extensive sports partnerships, which will be used to support a VIP program tied to events and experiences across leagues and venues, including the Crypto.com Arena, UFC, Formula 1, and the UEFA Champions League.
Investor Takeaway
What comes next for OG and Crypto.com?
OG is launching with a U.S.-first strategy, but Crypto.com has made clear that global expansion is planned. Any international rollout will depend on local regulatory frameworks, which vary widely for event-based derivatives.
Nick Lundgren, who has been appointed CEO of OG while continuing as Crypto.com’s chief legal officer, will oversee the platform’s next phase. Lundgren previously led the company’s regulated derivatives expansion and was closely involved in securing CFTC approval for sports contracts.
In the near term, execution will matter more than ambition. Liquidity depth, contract design, and risk controls will determine whether OG can move beyond early adopters and compete meaningfully with established prediction platforms.
For Crypto.com, OG represents another step in diversifying revenue beyond spot and derivatives trading. If prediction markets continue to gain regulatory acceptance, they could become a durable growth segment—particularly in periods when traditional crypto activity slows.
