Nexo is seeing a sharp uptick in demand from wealthy investors. The company said its Nexo Private division has more than doubled its client base since the start of the year, with a reported 136% increase since 2025 as high-net-worth individuals and family offices deepen their exposure to digital assets.
The shift reflects a broader trend playing out across markets. While institutions continue to move cautiously, private wealth appears to be stepping in more decisively — not just for exposure, but for structured strategies that combine yield, liquidity and credit.
Why wealthy investors are moving faster than institutions
The divergence between institutional capital and private wealth is becoming more visible. Recent estimates suggest up to 74% of high-net-worth investors are either already invested in crypto or actively exploring allocations.
Part of that shift has been driven by the post-ETF environment, which brought more than $30 billion in inflows during its first year and helped normalize crypto as a portfolio component.
But access is only part of the story. High-net-worth investors are increasingly looking for ways to use their crypto — not just hold it.
That includes borrowing against assets instead of selling them, generating yield, and actively managing exposure across multiple positions.
Investor Takeaway
What Nexo Private is offering
Nexo’s private client service is built around a more traditional wealth management model, adapted for crypto. The offering targets clients with portfolios of at least $100,000 and focuses on high-touch support and customization.
That includes dedicated relationship managers, tailored onboarding and priority support. The platform has also expanded its language coverage from 9 to 17, reflecting growing international demand.
On the product side, the offering leans heavily on credit and liquidity solutions. Eligible clients can access borrowing facilities of up to $100 million, including zero-interest structures tied to Bitcoin and Ethereum collateral.
There is also a broader push into OTC trading and portfolio management tools, aimed at reducing slippage and helping clients manage large positions more efficiently.
Credit strategies are driving growth
One of the more notable drivers behind the expansion is demand for crypto-backed credit. With borrowing costs still elevated in traditional markets, investors are looking for alternatives that allow them to unlock liquidity without exiting positions.
Nexo’s Zero-Interest Credit product has become a key part of that strategy. By removing interest costs and relying on predefined loan structures, it offers a different risk profile compared to traditional margin-based lending.
For wealthier clients, the appeal is straightforward: access cash while maintaining exposure to assets that may continue to appreciate.
That use case is becoming more common as crypto portfolios grow in size and complexity.
Investor Takeaway
From platform to private wealth stack
Nexo is also expanding how clients interact with the platform. A new in-app private chat feature connects users directly with relationship managers, keeping communication inside a secured environment.
Behind the scenes, the company is leaning on automated risk monitoring tools, including its anti-scam systems, to flag suspicious activity in real time. That combination of human support and automated controls is increasingly standard in higher-end crypto services.
The broader goal is to position Nexo Private as more than a trading platform — closer to a full-service digital wealth stack that combines custody, lending, trading and advisory into one system.
What this means for the market
The rapid growth of Nexo Private points to a wider shift in how crypto is being used. The market is moving from simple accumulation toward active management.
That change is being led, at least for now, by private wealth rather than large institutions. High-net-worth investors have fewer constraints and can move faster when new opportunities emerge.
If that trend continues, platforms that can offer tailored services — not just access — are likely to capture a larger share of capital.
For Nexo, the growth of its private client segment suggests that crypto’s next phase may look less like retail trading and more like traditional wealth management — just built on different rails.
